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Many professional SEO tools cost upwards of $100 per month. Given that this is a guide to SEO basics, you may not be quite ready to invest that kind of money into powerful SEO tools like Ahrefs just yet. But not to worry. You can achieve a lot with free SEO tools. Here are a few popular ones that help with each facet of SEO covered in chapter 4.

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This must-read guide covers all the SEO basics: what is SEO, why it’s important, how to rank higher, and how to get more organic traffic.

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